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Selected work

Concepts, kitchens and teams — built from scratch and handed over running.

Eight venues across the UAE, from a Ritz-Carlton flagship to delivery-first cloud kitchens. Each one started with the same question: who are we cooking for, and how do we make it profitable?

01

Amaseena

The Ritz-Carlton Dubai, JBR — Dubai, UAE

An award-winning Arabic destination where themed nights lifted sales by more than 200%.

  • Arabic Cuisine
  • Themed Nights
  • Fine Dining
02

Asuman

Turkish chocolate shop & restaurant — Dubai, UAE

Turned around a struggling chocolate shop by rebuilding the menu, cutting cost, and taking the brand to Global Village.

  • Turkish Cuisine
  • Menu Turnaround
  • Cost Control
03

Estabena

Café & Restaurant — Dubai, UAE

Mediterranean cuisine with a hint of Japanese influence — a kitchen built from scratch.

  • Mediterranean
  • Japanese Influence
  • Pre-opening
04

Next Door Kitchen

Casual dining & international cuisine — Dubai, UAE

A cozy neighbourhood restaurant built end to end — from the main entrance to the pass.

  • Casual Dining
  • International
  • Pre-opening
05

Next Door Street

Fast food — Mirdif, Dubai, UAE

A fast-food brand built on the success of Next Door Kitchen, established from scratch and run after opening.

  • Fast Food
  • Brand Extension
  • Pre-opening
06

Shurfa Bay

Middle Eastern fine dining — Abu Dhabi, UAE

A waterfront Middle Eastern destination developed for a luxurious, memorable dining experience.

  • Middle Eastern
  • Waterfront
  • Pre-opening
07

Pizza di Napoli

Cloud kitchen — Dubai, UAE

Authentic wood-fire Neapolitan pizza, built A2Z as a delivery-first kitchen.

  • Italian
  • Cloud Kitchen
  • Wood Fire
08

Olive & Thyme

International Cuisine — Dubai Sports City, UAE

Real Mediterranean food for a neighbourhood that needed it — fresh, bold, made to order, under the olive trees.

  • Mediterranean
  • All-day Dining
  • Concept

Also developed

Cloud kitchen brands

Two delivery-first brands developed end to end — kitchen, menu and recipes — for a market where the dining room is someone else’s living room.

Chef Rami's Kitchen logo

Cloud kitchen

Chef Rami's Kitchen

Specialising in a modern fusion of authentic Arabic flavours and contemporary Western cuisine.

Sole Burger logo

Cloud kitchen

Sole Burger

A burger brand built for delivery. Not for sharing.

Contact me

Let’s prepare the recipe for your restaurant success.

Together, let us build a restaurant that stands out in a competitive market and leaves a lasting impression on diners.

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